Building the future of fashion

Hi everyone,

I’ve just launched a 30-day crowdfunding challenge to raise £50,000 for a circular fashion platform I’ve been building — NicheByNature.

After working in the fashion industry, I was genuinely shocked by the scale of waste — over 92 million tonnes annually, with less than 1% recycled into new garments.

I started speaking to key players across the fashion supply chain, which led me to research this space further for my dissertation — where I identified a clear gap in the market.

This research led me to build a circular ecosystem called NicheByNature — a luxury fashion marketplace built on the principles of the circular economy, connecting recycled textile suppliers, designers, textile sorters, and conscious consumers to create a system where materials are actually reused, not wasted.

This campaign isn’t just about funding, it’s about validating whether this ecosystem is truly needed.

If this resonates with you, I’d really value your support — whether that’s backing the project or simply sharing it within your network.

🔗 Link: https://www.kickstarter.com/projects/nichebynature/niche-by-nature-the-future-of-circular-fashion

Thank you so much for being part of this journey.