March 25, 2026•1 min read•from Latest from Marie Claire

Hours From the Ukrainian Front, Sleeper’s Kyiv Store Opening Feels Like a “Warm Hug”

Despite the risks and roadblocks, the co-founders explain why there was nowhere else they could imagine opening their first store.

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#Ukrainian Front

#store opening

#Kyiv

#first store

#Sleeper

#co-founders

#risks

#roadblocks

#expansion

#warm hug

#retail

#entrepreneurship

#business strategy

#local market

#customer experience

#brand launch

#community

#innovation

#risk management

#urban development