Avoid idah.uk

I want to share my experience wwitha ig "slow fashion" brand called idah.uk because I couldn’t find any real reviews before buying.

I was looking for a seashell skirt made from 100% cotton instead of polyester and came across their page. I ended up spending over $200+. At the time of purchase, the product description clearly said that only the front would be beaded unless you specifically emailed them to request both sides beaded.

That’s exactly what I wanted, front beading only. But when the skirt arrived, both the front and back were fully beaded.

I emailed them right away and also sent a DM, no response.

Here’s the part that really didn’t sit right with me: instead of replying to my messages, they quietly updated the product description on their site to say both sides would be beaded. So rather than addressing the mistake, they just changed the listing after the fact.

The only way I was able to get a response was by commenting under an influencer’s post featuring their brand. After that, they finally replied and said they changed it to both sides beaded “because of feedback.” That’s fine, but customers should be informed before their order is made—not after it’s already shipped.

Shipping also took about 2 months from the UK to the US.

I asked for a refund since the item I received wasn’t what I ordered, but they told me I’d have to pay for return shipping, even though the change wasn’t disclosed at the time of purchase. The skirt is delicate (the beading on the back makes it impractical to wear or sit in), and international return shipping is expensive.

They said they would “look into” covering the return shipping… and then ghosted agin.

Overall, this felt really unprofessional and poorly handled. Just sharing in case anyone else is considering ordering. This is not the small, slow-fashion brand to support.