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Which countries used to have limited international visitors are now popular destinations?

Our take

In recent years, several countries that once had limited international visitors have transformed into vibrant travel hotspots. Notably, Vietnam and Colombia have experienced remarkable growth in tourism. Vietnam, which welcomed just 1.3 million international tourists in 1995, is projected to attract around 20 million by 2025. Similarly, Colombia has surged from fewer than 500,000 visitors in 1995 to an impressive 6.6 million in 2025, positioning itself to become the most visited country in South America.

I saw a post recently asking about places that used to receive a lot of tourists but are now a shell of their former selves and that got me thinking the opposite, which countries used to receive limited tourism but are now much more popular destination amongst travelers.

I think the first two that come to mind are Vietnam and Colombia and the numbers speak for themselves:

- In 1995, Vietnam only received 1.3 million international tourists vs ~20 million in 2025

- In 1995, Colombia received less than 500k international tourists vs 6.6 million in 2025 (and are on pace to surpass Brazil and Argentina to be the most visited South American country)

Which countries also had a similar upward trajectory in tourism over the past several years or decades?

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